As per the estimate of Pew Research Centre USA, the Muslim population in India is projected to increase from 177.3 million in 2010 to 236.2 million in 2030. The Muslim share of India’s population is expected to increase from 14.6% in 2010 to 15.9% in 2030. More than one-in-ten of the world’s Muslims (10.8%) will live in India in 2030, about the same as in 2010. India’s Muslim population is expected to grow at a slower rate in the next 20 years than it did in the previous two decades. The Muslim population in India increased by 76.4 million from 1990 to 2010; it is expected to grow by 58.9 million between 2010 and 2030. According to Indian government report, population growth in India is likely to continue for some time but will eventually cease and possibly decline for all communities including Muslims as the ongoing process of demographic transition progresses further. By the end of 21st century, India’s Muslim population is projected to reach 320-340 million (in a total of 1.7 to 1.8 billion) and the share is likely to be 18-19 percent.
Indian Muslims however have the fifteen percent share in total consumer market according to their population but keeping the constraint of their economic situation, it is assumed only 10 percent share of Muslim consumers have in overall market. Most of Muslim households have the middle level expenditure back ground. Comparative to rural, Muslim have better economic condition in urban areas but the mass population lives in rural areas. Percentage distributions of urban Muslim annual per capita expenditure are 25 percent for below 5280 INR, 47% between 5281 to 10320, 22% between 10321 to 19560 and 6% above 19561 in the year 2004-05 while in the same period, rural Muslim annual per capita expenditure is below 4110 for 23%, 4111-5790 for 32%, 5791-9480 for 36% and above 9481 for 9 percent.
Muslims population resides in all states and districts of India. For the marketing of Halal products, identification of Muslim populated states/districts is essential. In 2001, of the 138 million Muslims in India, 31 million, or 22%, lived in one state, Uttar Pradesh. Three other states, West Bengal, Bihar, and Maharashtra also had over ten million Muslims each. The majority of the Muslim populations in India are in these four states. Besides, Kerala, Andhra Pradesh, Assam, Jammu and Kashmir, and Karnataka had five to ten million Muslims each, Rajasthan, Gujarat, Madhya Pradesh, Jharkhand, and Tamil Nadu 3 to 5 million each, and Delhi, Haryana, and Uttaranchal one to two million each. In micro level planning of any product, districts have the pivotal role in administrative division of India.
Majority of Muslim (64 percent) lives in rural areas due to sticking to agriculture occupation and only 34 percent population prefer to live in urban areas. But the urbanization trend among Muslims becomes high in comparison to other communities in over period of time. Male and female ratio is quite stable among Muslim, 51.64 are male and 48.35 are female. Share of youths and children relatively higher among Muslims. Most of Muslim workers are associated in India with self employed agriculture and trade occupation and very few people opts the service sector. Regular salaries person percentage among Muslim is less in comparison to other communities in India. Traditional cottage and handicraft industries are owned by Indian Muslim like brass industry in Moradabad, bangels in Ferozabad and Carpet in Badohi.
Literacy percentage of Muslim is lacking in comparison to overall population. Only four percent population is above graduate while 40 percent are illiterate as per 2001 census report.